How does postmodern text differ from regular media texts? Rewrite.
Post modernism is a style or concept developed from
modernism and a style or concept in the arts that is characterised by a
distrust of theories, grand narratives and ideologies. They differ from regular
media texts as they can be playful and nostalgic. Furthermore a postmodern text
focuses on the idea that value and meaning can be subjective and accept that
things can be fragmented.
Regular media texts are generic and clear cut which means
that things can be categorised easily into its specific genres. The Mighty
Boosh differs from regular television shows due to its extreme blurring of the
boundaries. In all the episodes Vince is constantly mixing fashions from
different time periods and cultures. For example in one episode he styles his
hair in a green punk rock moeikan and wears a pink feather boa and pearls from
a burlesque culture. The blend of styles burs the boundaries between high and
low art and also represents his fragmented and hyper identity. Vince’s style
also comments on the distrust of grand narratives as his fragmented identity
shows how society is defined by media cultures and everything is media
simulated.
The show is also different from regular media due to its
intertextual references. It relies on its audience to recognise and understand
the references to enhance the comedic effect. In one episode Vince gets on
stage and begins dancing in a costume that Mick Jagger once wore. The audience
needs to be aware of the star’s personality to understand the humorous gesture
and to view the scene nostalgically which also makes them part of the joke and
making them a media literate audience.
Postmodern texts also differ from regular media in music
videos. Lady Gaga’s telephone music video is highly cinematic and lengthy,
which leans itself as a short film; however it has a sole purpose to promote
itself and being a music video. This it is postmodern as it rejects rigid genre
description. The video also features lots of intertexuality and has a high
influence to Quinten Tarritino, this is postmodern as it does not come up with
something completely original but borrows the best parts and makes it her own
to make a purposeful point, pastiche. Influence from Kill Bill is evident with
the ‘Pussy Wagon’ in many shots as well as the homicide narrative; the message
is to take revenge on people who have wronged her. The intertexuality of Diet
Coke, Beats by Dre and Wonderbread also hints to the mass consumer culture
which our society is emerged in, a hyperreal society.
This references a distrust of a grand narrative which is
also featured in films such as the Matrix by Andy Whacowski 1999. The narrative
follows a relationship between a man and a machine and how its existence is
virtual which masks the real reality. It differs from regular films that are
realistic and believable, on the basis of science and religion, as there many
scenes in the film such as ‘Bullet Time’. The scene is CGI constructed and Andy
is able to control the uncontrollable, such as slowing down bullets and
controlling space and time with his mind, this creates a hyper real situation
as it is not possible in reality.
There is also intertextual references to Baudrillard’s book,
‘ Simulacra and Simulation’, it is featured as the book is pulled out with a
huge metal front and bind and has dust all over the book, signifying that the
book is important. Neo also references the book, “the real world no longer
exists because everything is virtual”. This differs from regular texts as it
pays homage to the book and the film recognises that everything is simulated
and the movie itself is simulation.
Regular media also like to embrace knowledge and use it to
explain situations, post modern texts like to play with irony and accept that
there can be no truths. Blade Runner by Ridley Scott makes it hard for the
audience to identify the main protagonist. The supposed main protagonist
Deckard is portrayed as senseless to violence and kills innocent people. The
artificial clones are filled with emotion and passion as there are scenes where
the clones are hysterically crying over the death of someone. The questions
what it means to be human and the audience are unable to use their knowledge to
understand and the film offers no answer either.
Grand Theft Auto is classed as postmodern is due to that
fact the gamer imagination is immersed into the gamer world and there are no
rules or ‘norms’ There is also a flow within the game where the tasks are
harder but achievable and when achieved there is feedback which allows the
gamer to feel pleasurable. Within the flow and immersion the gamer is put into
a state where being ‘lost’ in the game world leads to an enhanced state of
hyper reality. Blurring the boundaries of reality and the gamer could become
confused with the right and wrong in reality / society. Especially when all the
games are based on real cities, for example Vice City is base din New York, Los
Santos is based in Los Angeles. All the locations that they are base in are all
conventional locations for gangster films. There is a also a homage paid to
these gangster films and the conventions as in GTA the narrative where you
survive based on your own intelligence, strength and skill to escalate through
the rankings of gangsters.
Postmodern media differs from the regular texts due to its
ambiguous views and ability to reference and focus on differences. I believe
that postmodern media will continue to use intertextually references to pay
homage and to create new meanings and question grand narratives until the point
where audience have to question themselves and their own beliefs and values.
The media will also make it complicated to decipher between different genres
and classification will be impossible.